To start off the New Year, I moved my blog to Word Press from Blogspot. It’s a work in progress so please think of my new blog location as a new office. You are welcome to pull up a chair, but there are still boxes, papers and other materials that need a proper home in the new space.
There were several reasons for the move. Since many of you are thinking about starting a blog, I am sharing my experience from the trenches.
For starters, Blogspot, which is owned by Google, actually owned my content. I moved it to Word Press because I want to own my content.
Secondly, I wanted to have more layout and design options than Blogspot could offer. I am still learning about my new blog space and where items should go and the advantages and limitations of the new space.
Finally, I wanted to reach a broader audience. Having a blog on Blogspot is like having an office in the basement of another business. This made it difficult for people to find my hanging shingle in cyberspace. Moving to Word Press is like getting closer to Main Street without paying more rent.
It’s already paying off. Since moving all my blogs over last week, I am already getting comments on my workers’ compensation article.
Moving my blogs over to Word Press was not a matter of pressing a magic import button. It involved a lot of cutting and pasting.
Moving to Word Press is like getting closer to Main Street
without paying more rent.
By the way, I am grateful that Blogspot exists. Frankly, I was intimidated about starting a blog. My brother Dan set it up for me so that all I had to do was change the layout and start writing. Blogspot is pretty much plug-and-play, so for those who want a quick, easy and personal blog, it is still a good option.
For business use, however, I recommend Word Press or similar programs.
Before you jump into blogging, here are some tips to get off to a good start.
- Schedule future blogs. Have about a month of blogs written in advance so you are not writing at the last minute.
- Post blogs regularly. My readers can depend on seeing a blog from me every Tuesday.
- Be personal.
- Write about topics of interest to current and prospective clients.
- Advertise your blog on LinkedIn, Facebook and Twitter.
- If you have difficulty coming up with topics or hate writing, hire a professional writer who understands your marketing goals.
Meanwhile, my physical office is also changing. Since I am adventurous, I also purchased an Apple last week. I am trying to adapt to its world – one I haven’t been part of for more than 20 years! Switching computers and blog space in the same couple of days was not easy, but sometimes you find yourself so ready for a change that the adrenaline rush sees you through.
Finally, if you are new to my blog, please check out the older posts and become a follower. To learn about me, please check out the “Who Am I? How Did I Get Here?” post. If you want to reach me directly, my email address is Annmarie@lipoldcommunications.com.
I have some really cool future blogs on tap for 2012. They include my vision for workers’ compensation in the 21st century, how to write business and marketing plans, and interviews with some of the most fascinating professionals I know.
Thanks for pardoning the dust!