This week’s blog can be found at http://aartrijk.com/2012/05/color-me-brand/.

Lipold Communications LLC logo

It makes the case for why branding colors are critical. When I developed my logo, I choose a color that was conservative enough for the insurance industry without being too or stodgy. Then I choose a traditional typeface to evoke credibility. And of course, the pen shows that the foundation of my business is based on writing services. The script from the pen evokes the unique touch I offer due to my industry expertise and communications experience. The pen’s end points forward to reflect how my company helps businesses move forward into new areas of opportunity. My blog post also advises customer response surveys as a way of finding out what a potential audience thinks of a logo. Now that you have seen mine, what do you think?