Much of the online content about tweeting live events covers the technical considerations. What is missing, ironically, is quality content on — well — tweeting quality content.
1) Knowing your audience is numero uno for tweeting and any type of communication. Being aware of what readers care about should guide your content. (For more on knowing your audience, click here. Another past blog covers getting your message out. To see it, click here.)
2) Be or become a subject expert. If you want to attract and maintain followers, know your stuff and its proper context. Otherwise, your tweets risk ringing hollow and being difficult to understand. Since I had expertise in workers’ compensation, I was also able to add insight to my conference coverage.
3) Build and expand your audience. Let the world know you will be tweeting an event to encourage interest and new followers. I recommend posting the announcement two to three weeks in advance and then re-announcing the week before and then a couple of days before the event.
I gained several new followers after posting announcements on my blog, Twitter and subject-based LinkedIn groups. During and after my tweets, I gained even more. Next time, I will also announce the hash tags I am using.
Think of tweeting conferences, speeches and presentations as taking notes
and sharing them with your audience in real time.
4) Prepare in advance. Get the names of the speakers, follow them on Twitter when possible and have all their names pre-typed in so you just copy and paste it when you need it. I also looked at the supporting material and copied it into my Notes app so I was ready when the speaker mentioned it.
5) Consider using a portable device such as an IPad. I took a chance on bringing the IPad instead of my laptop. Since I am not sold on any of the word processing programs for IPad, I used the Notes app to cut and paste my already typed in names and quotes for future tweets.
6) Give the reader a flavor of the event. Not just how many people are there, but how they responded. In one tweet, I mentioned the hearty laughter resulting from a speaker’s comment.
7) Do not be intimidated. Think of tweeting conferences, speeches and presentations as taking notes and sharing them with your audience in real time.
6) Write Attention-Getting Tweets. You can never go wrong with statistics and facts (please attribute responsibly), new information, insights, and relevant story summaries.
8) Tweet now, write later. Don’t worry about blogging or writing more information until later. Excellent live tweets can be lost to the writing process.
9) Use hash tags. No mystery here. Try to anticipate subjects and enter those, #pound sign first, into your prepared notes for future cutting and pasting.
10) Don’t be sloppy. Poor grammar, punctuation and spelling kill credibility.
(To see or follow my tweets, check out firstname.lastname@example.org.)
What’s your best advice for tweeting live events? Please comment below.
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