Brokers Must Use Their Data for Future Success

Digital UTo attract and retain customers, insurance brokers need to take advantage of data already buried in their electronic and paper files.

My Leader’s Edge article, In the Zone: Keep Your Head in the Game Retaining Clients By Using the Competitive Data Hurtling Right at You, explains why 20th century business practices and assumptions no longer work in a world of Internet purchasing and big data.

Business insurance buyers are already shopping around online for coverage that once depended solely on business relationships. Insurance companies are already using their data to target and sell products to specific customer profiles.

And since insurers also add to their data with outside data to develop models, brokers must follow suit to retain clients and expand on the insurance coverage they are already selling.

I hope you enjoy the article. Feel free to comment below as you wish.

P.S. If you want to learn more about data and analytics, you can see past blogs on the topic under the predictive modeling tag.

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